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What lead magnets can real state agents offer?

Struggling to get clients as a real state agent?

Why not use a lead magnet to attract potential buyers and then offer them your services 👀

What is a lead magnet, you might ask?

A lead magnet is essentially an incentive that offers value to potential clients in exchange for their contact information.

Here are some ideas you could use:

  1. Free Home Valuation: Offer a complimentary home valuation to homeowners who are curious about the current market value of their property. This can be a simple online tool or a personalized assessment.

  2. Neighborhood Guides: Create in-depth guides or eBooks about different neighborhoods in your area. Include information on schools, amenities, local attractions, and market trends.

  3. Home Buying or Selling Checklists: Provide comprehensive checklists that guide buyers or sellers through the process. This could include steps to prepare a home for sale, things to consider when buying, or a moving checklist.

  4. Exclusive Listings: Share exclusive access to listings before they hit the market. This can create a sense of urgency and exclusivity among potential buyers.

  5. Real Estate Market Reports: Offer detailed market reports and insights on local real estate trends. This information can be valuable for both buyers and sellers looking to make informed decisions.

  6. Home Maintenance Tips: Create a guide on home maintenance tips and tricks. This can be particularly useful for new homeowners or those preparing to sell their homes.

  7. First-Time Homebuyer’s Guide: Develop a guide specifically tailored for first-time homebuyers, covering the entire process from pre-approval to closing.

  8. Webinars or Workshops: Host online webinars or workshops on topics like home buying strategies, investment opportunities, or navigating the current real estate market.

  9. Discount Coupons or Vouchers: Provide coupons or vouchers for discounts on services related to real estate, such as home staging, moving services, or landscaping.

  10. Virtual Tours or 3D Home Walkthroughs: Offer virtual tours or 3D walkthroughs of properties, providing a more immersive experience for potential buyers.

  11. Local Market Updates: Regularly send out newsletters or emails with updates on the local real estate market, including new listings, recent sales, and market trends

If you’re curious on how to actually develop these ideas. Download our lead magnet template for FREE 



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(V) Veronica Di Polo was born in Caracas, Venezuela raised in Europe, now lives and runs her business in the beautiful coastal Mediterranean town of Moraira.


For more than + 15 years V has strengthen her expertise to help teach visible service entrepreneurs how to build and promote their business with clear marketing and messaging through courses and trainings like her signature program Visibility On Social Selling, other programs like Nail your Messaging or The Netflix Effect Website , as well as many other business-building trainings inside of V’s abundant Freebie library.

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