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Crafting Brand Messages: Speak Their Language, Not Gibberish

Imagine this: You're pouring your heart and soul into crafting the perfect email, social media post, or even that elevator pitch you practice in the mirror. But when it comes to connecting with potential clients, you get the feeling that people don't get you, and that’s because you have a Brand Messaging problem.

Now, I know what you're thinking, "Brand messaging? Isn't that just a fancy way of saying 'what you say about your business'?" Well my dear, you're not wrong. But it's sooooo much more than that. It's about crafting a conversation with your ideal customer, one that makes them stop scrolling and say, "OMG, this is me!"

So, grab your favorite beverage (because trust me, this is gonna get juicy), and let's dive into the three secrets to crafting brand messages that turn eyeballs into engaged fans (and paying customers, wink wink).

Secret #1: Know Your BFF (Who Isn't You)

Before you start blasting messages out there like confetti at a wedding, you gotta figure out who you're throwing it at.  Think of it like this: if you were planning a killer party, wouldn't you invite the right people? The ones who'd appreciate the tunes, the snacks, and your killer dance moves (because let's be honest, they're epic)?

Same goes for your brand. You gotta understand your target audience - their deepest desires, their biggest frustrations, the language they speak (because it's definitely not all corporate jargon, honey). Conduct surveys, stalk them on social media (in a non-creepy way, obviously!), and even chat with a few directly.  The more you know about your potential clients, the better you can tailor your message to resonate with their soul (or at least their funny bone).

Secret #2: Find Your Voice (It's Not Siri's)

Imagine you're at a party, and someone walks in with a booming voice, cracking hilarious jokes.  Now picture another person who whispers shyly in the corner.  Both can be interesting, but they resonate differently, right?

That's your brand voice. It's your unique personality that shines through in everything you say. Are you playful and sassy? Authoritative and informative? Finding your voice is about understanding your brand's core values and the kind of connection you want to build with your audience.  Think of it as your signature style – it should feel natural and make you stand out from the crowd (because let's face it, generic gets boring fast).

Secret #3: Tailor Your Talk (Because One Size Doesn't Fit All)

You wouldn't wear the same outfit to a job interview and a night out with the girls, would you?  Well, your brand messages shouldn't be a one-size-fits-all situation either.

Here's the tea: a Facebook post needs to be snappy and attention-grabbing, while your website might call for a more in-depth explanation.  Learn the language of each platform, and adapt your message accordingly.  Keep it concise on Instagram, value driven on your website, and maybe a touch sassy on Twitter (because, well,  X).

Bonus Tip: Be You, Be Real (Because Fake Gets Faded Fast)

People crave authenticity.  Ditch the corporate speak and stuffy jargon. Talk to your audience like you'd talk to your real BFF. Share your stories, your struggles, your triumphs.  Let your personality shine through, because let's be honest, people connect with realness, not robots ( even if AI is very trending).

Now go forward, armed with these messaging secrets, and craft brand messages that make your audience say, "Yasss queen ( or King), preach!" Remember, it's about having a conversation, making a connection, and showing your audience why your brand is the perfect BFF they never knew they needed.


Hope you found this blog post useful and send me a DM on any of my social media profiles if you have any questions, or send me an email to



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(V) Veronica Di Polo was born in Caracas, Venezuela raised in Europe, now lives and runs her business in the beautiful coastal Mediterranean town of Moraira.


For more than + 15 years V has strengthen her expertise to help teach visible service entrepreneurs how to build and promote their business with clear marketing and messaging through courses and trainings like her signature program Visibility On Social Selling, other programs like Nail your Messaging or The Netflix Effect Website , as well as many other business-building trainings inside of V’s abundant Freebie library.

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