Hey there!
Veronica Di Polo
Marketing consultant and podcaster. If you’re here, you probably want your marketing to sound like you, and actually bring in clients.
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branding
The podcast that makes your work make sense
momentum
Top 1% marketing podcast for service businesses who want clients, not content.
Strategy that makes you easier to choose, not ignore.
New episodes weekly.
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There are emails.
Then there are V’s Emails.
The kind you read and think, “That’s exactly what’s been off.”
I write when I notice something I can’t unsee, usually from private client work and the patterns people keep repeating. No tips, no “content ideas,” no pretending it’s neutral. Just the real reason good businesses get overlooked, and what changes when your words finally match your level.
If it doesn´t add value it's a waste
The Shop
Tools for when you don’t need motivation, you need the words.
These are the templates and mini trainings I made because I kept fixing the same things for smart service businesses: how to explain what you do, how to say it without sounding generic, and how to make it obvious why someone should choose you.
Start with one. Use it the same day. Move on.
If you’re thinking “do I need this”… you probably do.
Here are the straight answers, so you don’t have to guess what I actually do.
Q1) I’m getting attention but not inquiries. What’s wrong?
If people like your content but don’t reach out, they don’t understand what you do for them fast enough, or it sounds like something they’ve heard before. We fix the words so the right person reads one line and thinks, “That’s my problem.”
Q2) Do you fix websites and bios, or is it bigger than that?
Both. Sometimes it’s one page and one sentence. Sometimes the whole way you’re positioned is making you easy to ignore. Either way, we start with the part that’s blocking the decision.
Q3) What’s the fastest way to get better leads without posting all day?
Make your message easier for other people to repeat. When your clients can explain you to someone else without rambling, referrals and introductions start doing the heavy lifting.
Q4) Do I need Instagram or TikTok for this to work?
No. You need to show up where your clients already look, and make it obvious what you do when they find you. Platforms are optional. Being understandable is not.
Q5) Is this “branding” or “marketing” or “AI”?
It’s your words doing their job. Humans need to get you quickly, and so do search tools. If either one hesitates, you lose the click, the referral, or the inquiry.
Q6) How do you work with people?
We start with the words, because that’s usually what’s making everything else feel harder than it needs to. Then we build the strategy around it so your marketing stops feeling like a second job and starts bringing in better inquiries.
