Let’s Simplify the Way You Get Leads and Promote Your Business

You don’t need to be a marketing expert, but you do need to know how to speak to your potential clients. That’s where I come in.

Marketing and Messaging Expert Veronica Di Polo

→ Grab From Words to Clients and start sounding like the expert you are.

If they don’t get what you do, they won’t buy.

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branding

The Podcast That Gets You Noticed

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Top 1% podcast for service pros who don’t want to sound like everyone else.

Real strategy that helps you get chosen, not ignored.
New drops every Thursday.

🎧 Press play to get smarter about your marketing.

👉For more insights & behind-the-scenes moments, follow along on

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MSN called Branding Momentum a must-listen for service pros who actually want leads

In their 2025 roundup of business podcasts, MSN named Branding Momentum one of the top 8 for service-based business owners who are done guessing and want smarter marketing that works.

8 Podcasts to be Listening to in 2025 - Branding Momentum Podcast by Veronica Di Polo got featured

They said what?! 👀

👉 Read the feature (and see who else made the list)

There are emails.
And then there’s The Daily V.

Short. Strategic. Daily.

For service pros who want to stand out, get leads, and stop ghosting their potential clients.

🡒 Get them in your inbox

🡒 Read today’s email

Your business is the reflection of who you are...

Hey, I’m Veronica, but you can call me V.

I help service-based entrepreneurs stop overthinking, show up with confidence, and make marketing way simpler.

I get it.

You’ve got a business to run, clients to serve, and somehow you’re also expected to promote yourself.

It’s a lot.

That’s where I come in.

After years in marketing, I’ve helped business owners turn "what do I say" into messaging that brings in leads without making it feel like a second job.

Marketing should be simple. Strategic. Maybe even fun.

Because if you hate doing it, you won’t do it.

See How I Do It

veronica di polo marketing and messaging expert

Who's V?
Your No-BS Marketing Simplifier

If it doesn´t add value it's a waste

V’s Mind, The Blog

Marketing isn’t just what you post. It’s how you think.

How you market your business, make decisions, and show up online can either attract potential clients...or keep you stuck in overthinking.

That’s why I don’t just talk about marketing. I share the real stuff—the mindset shifts, strategy tweaks, and behind-the-scenes moments that actually help you grow.

Some things deserve more than a 60-second reel—so let’s go deeper.

your messaging...

Not everyone will like you. That’s fine. What matters is that your words connect to what your potential clients actually want... so they say

“I can't believe you’re in my head”

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Your Go-To Spot for Tools That Make Marketing Easier

THE SHOP

No more overthinking. No more blank screens.

Grab the templates, guides, and resources that help you get seen, get leads, and say what you actually mean.

Made for service pros who want to market smarter, not louder.

SEE WHAT'S INSIDE

Let's hang out here follow @veronicadipolo

“Let’s work together” isn’t a CTA.
It’s a shrug.

What are we working on? Why should they care? What happens next?

If your call-to-action is giving ✨mystery✨ instead of clarity, you’re losing the lead.

Say the thing. Be specific. Make it easy.

Because vague = forgettable.
And forgettable doesn’t convert.
Stop blending in with the other “msg me for more info” girlies. 😌

#marketingtips #contentstrategy #smallbusinessmarketing #calltoaction #copywritingtips #contentmarketing #onlinebusinessowner #marketingstrategy #conversiontips #servicebasedbusiness

It’s easy to forget what really moves people to say yes.
It’s not your service.

It’s not a perfect post.

It’s change.
That’s why they come to you.

Not for free tips.

Not for the years on your resume.

For the shift they can’t make happen on their own.
Change isn’t comfortable.

But staying where they are costs more.
If you’re worried about being too polite, too honest, too direct, too much —

remember this:
You’re not in the business of comfort.

You’re in the business of change.
🧠 Want content that actually makes you rethink how you show up?
Comment DAILY and you’ll get it.

#contentstrategy #messagingcoach #brandvoice #marketingtips #thoughtleadership #onlinebusiness #copywritingtips #serviceproviderlife #authenticmarketing #personalbrand #emailmarketing #businessgrowth #clientattraction #socialmediamarketing #visibilitycoach

Oh look. Another admin day no one asked for.
Your Google Drive? Thriving.
Your client list? Not so much.

You say you’re working.
But if you’re being honest… you’re just doing the invisible stuff that feels safe.

And no, your seventh edit of that proposal isn’t what’s bringing in leads.

Visibility isn’t hard.
It’s just vulnerable.
And yep, that’s why most people avoid it.

But that’s also where the money is.

DM me “podcast” and I’ll send you the episode that calls it like it is.
Straight and real. The stuff that actually gets you chosen.

#servicebusiness #onlinebusiness #clientattraction #personalbranding #digitalmarketingtips #smallbizowner #marketingtruths #growyouraudience #realtalkmarketing #visibilityisvulnerable #leadwithguts

You keep hearing “Speak to your ideal client.”
Cool.

But are you talking to the version who’s ready to buy…

or the one still trying to figure out if this is even for them?
Most people aren’t sold.

They’re scrolling.

They’re half-listening while making coffee.

They’re asking themselves,

“Is this actually my problem?”

“Do I need this?”

“Is she talking to me?”
If your content only speaks to the one who’s already convinced…

you’re not creating demand.

You’re waiting for it.
DM me “DAILY” if you want the kind of emails that fix that.

———

If you liked this, comment DAILY to get more emails like this!

#contentstrategy #copywritingtips #marketingmindset #messagingthatconverts #idealclient #brandmessaging #socialmediatips #contentmarketingstrategy #speaktoyouraudience #marketingcoach #onlinebusinessowner #businessgrowthtips #clientattraction #clarityincontent #authenticmarketing

Comment DAILY if this hits.
Still saying no to systems, tools, or shortcuts because they feel “too much” or “not really you”?
That’s not being intentional.

That’s how you stay stuck.
AI, templates, automation — it’s not about turning into a robot.

It’s about using your brain for strategy, not burnout.
If something could save you 3 hours a week, but you’re still saying “I like doing it manually”?
Cool. That’s 12 hours a month gone for vibes.
Still answering the same DMs one by one and ignoring ManyChat?

That’s not personal. That’s exhausting.
Growth means change.

Even if it’s just ditching the sticky notes that blow away every time you open the window.
In 2025, the hard way is a choice.

And saying no to what could help? That’s not deep.

It’s just delay.
You’re not “too real” for systems.

You’re just scared to let them help you.
Say yes. Even once.

Your future self will thank you.

#brandgrowth #businessstrategy #marketingthatworks #servicebusiness #smallbiztips #contentstrategy #fyppp

This is not a drill. Life just slapped. Hard.

Everything I had planned to write to you on Monday? Yeah… it had to wait.

Because on April 28, at exactly 12:33pm, everything changed.

Blink. Gone.

No power. No gas. No anything.

At first, I thought it was a local blackout.

But then I jumped into my car (with almost no gas, of course ), turned on the radio — and heard the news: It wasn’t local. It was nationwide.

The uncertainty? Heavy. Fast.

First thought: How do I get inside the house? (Answer: jump the wall like a ninja to open the manual garage door.)

Second thought: What now?

Everything I have runs on electricity. I had no gas to drive. No internet to check anything. Just leftover lunch from the day before (thank goodness) and a lot of candles. I was preparing myself to BBQ breakfast this morning if it came to that. (Not even kidding.)

And you know what?

The mind is fascinating—and dangerous. When you realize you don’t know what’s going on… Your brain tries to fill the silence with worry.

At one point, I decided: Not knowing is okay. Let’s make the best of it.

I grabbed my candles. My USB lamps. A coloring book I hadn’t touched in months. Sharpened my pencils. Turned up the Spotify playlist I had downloaded ahead of time. Opened a bottle of red wine.

And decided… to actually enjoy the moment.

And I’m telling you — The stars last night? Incredible.

Better than any night during the pandemic. (Which says a lot.)

At 11:30pm, the power came back.

11 hours of uncertainty. 11 hours of improvising. 11 hours that reminded me:

👉 When life throws lemons at your face, sometimes you make something you weren’t planning to make.
👉 When everything fails, communication still matters.
👉 And yes—when in doubt, a bottle of wine and a coloring book can save your sanity.

Today, I’m heading to get gas, food, and an old-school radio with batteries. Because who knows what’s next?

Hope this inspires you to look at your own “what if” moments a little differently.

#lifehappens #lifestyleblogger #blogpost #whatif #enjoythemoment

“No one’s buying because my price is too high…”

Nope. It’s not the price—it’s your pitch.
You listed features.
You outlined the process.
But you never made them feel why they need you.

🛑 Stop slashing rates.
🟢 Start using words that make the right clients lean in.

Want a quick dose of that every morning?

💬 Comment DAILY and I’ll DM you my quick‑hit email plus the free “5 Marketing Hacks” guide.
Real talk, real results—delivered with coffee.

#marketingtips #brandbuilding #businessgrowthmindset #brandmessaging #entrepreneurship #marketingstrategy #smallbusinessmarketing #pricingstrategies #pricingtips

You sat down, mapped it out, rewrote it fifteen times, second-guessed every line…

And now it’s done.

The offer finally feels like you.
It’s clear. It’s valuable. And it actually solves the real problem your people are struggling with.

You’re not waiting for claps.
You’re just sitting there thinking:
“This is solid. This is sellable. And honestly? I’d buy this.”

That moment? That’s not hype.
That’s proof you know your sh*t.

Drop a ME if you’ve ever felt that quiet fire after building something real.

#messagingmatters #selfemployedlife #entrepreneurlife #servicebusinesses #smallbusinessowner #offercreation

Still stuck answering the same client questions on repeat?
“Do you have a price list?”
“What’s included?”
“How do I book?”

It’s not just exhausting—it’s slowing down your business.
That’s why I use ManyChat.

✨ It talks to leads while I do literally anything else
✨ It handles the DMs, FAQs, and link requests
✨ It’s like having a mini-you, working 24/7 (without burnout)

And guess what? You don’t need tech skills to make it work.
I built a plug-and-play template for service businesses like yours.

💬 Comment MANYCHAT and I’ll DM you the exact one I use.

#businessgrowth #manychat #messaging #messagingstrategy #businesstips #digitalmarketing

I got the most beautiful message the other day.
From someone on my email list.

She said she finally felt seen.
Got the nudge she needed.
And she was ready to show up for her people.

How?
By posting more intentionally.
Telling the real stories behind her work.
Offering something that means something.
Reaching out—with heart.

I mean... chef’s kiss.

But here’s what I forgot to say in my reply:

If you’re feeling that energy—hold on to it.
And don’t overthink it.

Just pick one thing.
That’s it.

One post.
One story.
One person to reach out to.

Because trying to do it all at once?
That’s how you burn out (fast).

And you’ve done that. We all have.

So move, yes.
But move with heart.
Not hustle.

Do the next right thing.
Then go live your life.
Come back for the next one when you’re ready.

–––
💬 If you want to get more of these honest nudges, little truths, and reminders like this…
Comment DAILY below and I’ll send you the link to join my daily email crew.

No spam. No nonsense.
Just straight-up, behind-the-scenes realness.

This carousel is a red flag intervention.

👉 Slide 1: You knew they weren’t your ideal client.
But you said yes anyway.
(And now you’re meditating with rage.)

👉 Slide 2: “We found someone cheaper.”
Cool. Go ruin your project in peace.

👉 Slide 3: This meeting could’ve been an email.
But sure, let’s all suffer together.

If you’ve ever smiled through a disaster client,
bit your tongue when they asked for “just a few edits”
(aka a complete re-do from scratch),
or sat through a Zoom that stole your will to live…
you are not alone.

This one’s for the self-employed.
The ones building their business from scratch.
The stylists, planners, designers, realtors, consultants, artists—
you, doing the work, holding the boundaries, and still getting tested daily.

Tag your biz bestie.
Vent in the comments.
Or send this to someone who’s about to say yes to another walking red flag.

#ClientRedFlags #boundariesinbusiness #ServiceProviderLife #selfemployedlife #knowyourworth #clientredflags #marketingtruths #boundariesmatter #thewhitelotus

…but then I remember how much value they bring! 💡✨

From templates to guides, every resource is designed to make your life easier and your biz stronger. Who’s ready for the next drop? 🙋‍♀️

#digitalproducts #communitylove #entrepreneurlife #value #digitalmarketing #marketerlife

Comment DAILY to read more of my daily emails!

—————

This is my Mimosa tree 🌳

It only blooms once a year…just for a short, sweet moment. And every time it does, it reminds me to pause.

When I moved into this house, someone asked if I wanted to get rid of it - “It’s invasive,” they said.

But to me, it felt familiar. It reminded me of the time I lived in France…sunny mornings, little joys, and good memories I didn’t want to forget.

So I kept it - and now, every spring, just like now…it shows up again!

Also, fun fact: the clocks just changed in Europe, which means we’re all pretending it’s not throwing us off.

New season. More light. Maybe a fresh start too?

This is your nudge to pause and enjoy the smallest things.

Not everything needs to be productive to matter. Sometimes just seeing something beautiful (or hearing from someone who gets it) is enough to shift your whole day.

So if today feels full, busy, or just “meh,” look for the thing that blooms once a year, and let yourself enjoy it.

#mimosa #entrepreneurlife #businessgrowth #marketing #marketingstrategy #growyourbusiness

This is why I teach simple messaging that converts.

When people get what you do, they buy what you do.

I help service-based owners turn their words into leads—no confusion, no fluff. Just clear language that attracts clients.

#digitalmarketing #marketingtips #businessgrowth

Comment DAILY to get the next upcoming emails!

——

You’ve got clients to serve, admin piling up, a brain full of tabs, and a coffee that’s been microwaved twice (guilty).

But let me ask you this:
👀 When was the last time you actually told people what you do?

Not what you’re working on behind the scenes.
Not a blurry photo of your laptop with “big things coming.”
Not your favorite quote of the week.

I mean really saying—“This is how I help people like you.”

Here’s the thing: most of us service business owners aren’t hiding. We’re just busy.

Busy serving, delivering, fixing, creating, following up, rescheduling, thinking about content (but not posting it) …and definitely not adding their two cents as a specialist or expert when it actually matters.

And that article you wanted to write? That case study idea that’s been sitting in the Notes app?

Still stuck in dream mode.

And while you’re busy being busy…someone else with half your talent is out there saying it, sharing it, and booking the clients you probably wish you had.

So how do you break free from this cycle?

You go for it.
Say it. Share it.
Use what you already know, already do, and just start showing people.

Because it’s not about what you do.
It’s about what people know you can do for them.

And yes, this includes those testimonials you’ve never posted because you were “waiting for the right time.”

This is the time.

"I want this, I need this now!" 🤩 No revisions, happy clients, and leads on autopilot. This is your sign to check out my shop for the goodies that made it possible! 💛
Link in bio☀️

#socialmediamarketing #socialmediatips #businesscoaching #digitalproducts #resources #clientmanagement #happyclients #leadgeneration #marketingautomation #salesfunnel #automationtools #leadmagnet

Comment DAILY - email is going live at 1pm CET! —-

We’ve been taught that when people ask what we do, we need to explain it… like we’re on a game show and there’s prize money for the most detailed answer.
We do it on social media, on our websites, in conversations—‘Let me explain it to you!’
But here’s the problem: Explaining tells. Persuading sells.

When you explain, you give people information. When you persuade, you give them a reason to care. There’s a big difference between explaining what you do and persuading people to care about it.
Most service business owners? They explain. A lot. Like a waiter giving you the entire history of a dish when you just wanted to know if it comes with fries.
And it sounds like this:
👉 “I do X, which involves Y, and it helps with Z… but also ABC if you need that too.”
👉 “Let me give you all the details so you can understand.”

Sounds helpful, right? Except… explanations don’t sell.
Instead of explaining every detail, persuade by leading people to the right conclusion.
For example:
📌 Instead of “I offer website design,” say “Your website will finally make clients say YES.”
📌 Instead of “I’m a business coach,” say “I help you turn your ideas into paying clients.”

See the difference? Persuasion makes people lean in and pay attention. Explanation makes them tune out.
So today’s challenge? Look at how you talk about what you do—and swap explanations for persuasion. Because when you drop the right hints, you don’t have to convince people to buy. They’ll just assume you know what you’re doing.
By the time you make the offer, they’re already nodding along, thinking, ‘Yep, I need this.’

#businesswoman #blogpost #marketing #marketingtips #growthmindset #businessintelligence #digitalmarketingtips

Comment " Daily" When your lead magnet says “Certified Life Coach” so many times it becomes a mantra 🧘‍♀️

“Certified Life Coach, Certified Life Coach, Certified Life Coach, Certified Life Coach...”

We get it, you’re certified. Now coach me on how to stop counting. 😂

💡 Want to create a lead magnet that actually converts (without overloading it with titles)? Join V’s Daily for bite-sized marketing tips that work! 🚀

#marketing #digitalmarketing #socialmediamarketingtips #contentmarketing

Struggling to write offers that convert? Here’s your cheat sheet! 💼✨

Your offer description can make or break a sale. Here’s how to make it irresistible:

✅ Start with a hook – Grab attention in the first sentence!
✅ Focus on the BENEFITS – What’s in it for them?
✅ Create urgency – Why should they act NOW?
✅ Keep it clear and concise – No fluff, just value!

Drop a 💬 if you’re saving this for later! Let’s make those offers unbeatable. 💥

#businesstips #marketinghacks #salesstrategy #entrepreneurlife #copywritingtips #smallbusinessmarketing #offerwriting

Comment DAILY to get more emails like this 👇 in your inbox

————-

March already?

How are we about to hit the last month of Q1?

Okay, maybe I lost a whole month being sick…but still, this year is moving way too fast. Like, I blinked and suddenly my to-do list has grandchildren. And with that speed, it’s easy to think: “I need to come up with something new to sell what I have isn’t working.”

Hold up. Before you go Marie Kondo-ing your whole offer, I need to say this loud and clear:

It’s probably not your offer. It’s how you talk about it.

We broke this down inside one of our latest podcast episodes: Why Your Offers Aren’t Selling, but today I want to give you an angle almost no one talks about.

Here’s the truth: The way you describe your offer is part of the offer.

It’s not just the service, the package, the deliverables….it’s the words you choose, the story you tell, the way you paint the picture in someone’s mind. That is part of what you’re selling.

If your offer feels flat, it’s probably because the words feel flat.

If your offer feels confusing, it’s probably because the message is all over the place.

Your actual work could be brilliant, but if the way you talk about it feels bland, vague, or like it could belong to anyone, people will assume your service is the same.

So if sales have been slow, before you change a single thing inside your offer, change the way you describe it.

Your offer doesn’t live inside your Google Doc or your service list. It lives in the words you use to show people why it matters.

Your message is either rolling out the red carpet, or sending them back to Google to find someone else.

Want to hear more?

Go listen to the episode if you haven’t already. It’s packed with things you can fix today.

💌 Struggling to keep clients engaged from the start?

What if I told you there’s a simple way to:
✨ Stop overwhelming your clients.
✨ Avoid robotic, impersonal emails.
✨ Keep your emails out of the spam folder.
✨ Build stronger relationships from Day 1.
✨ Save HOURS every month.

The solution is simpler than you think—and it’s changing the game for businesses everywhere.

📥 Want to know how? Comment EMAIL below and I´ll share the secrets!

Comment DAILY for emails like the one below 👇

————

You ever have one of those days where you look busy but aren’t actually getting anything important done?

Yeah… same. Which is why when I saw this meme, I had to share it with you.

Because let’s be real…sometimes ‘getting things done’ is just us doing the things that make us feel productive but don’t actually move the needle (ugh, I hate that phrase, but you get what I mean).

The truth? You don’t need to be glued to your inbox or say yes to every meeting to be on top of things.

✅ Doing fewer things—but the right things—actually gets you further.
✅ Automating simple tasks isn’t cheating, it’s smart.
✅ And no, you don’t have to respond to every email immediately.

So, what’s something on your to-do list that you know isn’t necessary but you keep doing anyway?

Hit the comments and tell me. I swear I won’t judge (unless it involves drafting a 10-step action plan for grocery shopping).

When the client requests hit different... 💀

We’ve all been there. which one made you laugh (or cry) this week? drop a 🔥 in the comments if you’ve survived the wildest asks.

Tag your biz bestie who gets it 👇

#clientstories #freelancelife #businesshumor #entrepreneurproblems #clientrequests #workchronicles

Comment DAILY for more 👇

——————-

Time is the only thing you can’t get back.

Look, I get it—time flies. And depending on your life, you might have all the time in the world… or none at all.

Some of you have help, some of you don’t.

Some of you are running businesses, raising kids, and trying to remember the last time you drank your coffee while it was still hot. (If you ever find the secret to that, let me know.)

So, I’m not here to tell you how to manage your time like some productivity guru. But I am here to point out the sneaky ways time disappears—because, well, it happens to all of us.

Here are a few ways time gets wasted without us even realizing:
⌛ Meetings that should’ve been a quick call or an email. You sit through a five-hour strategy session only to realize… this could have been sorted in a 10-minute voice note.
⌛ The Canva rabbit hole. You open Canva to make one simple graphic, and suddenly, it’s two hours later, and you have 37 versions of the same post.
⌛ Client calls that lead nowhere. Some calls spark ideas and energy. Others? They leave you wondering if you accidentally signed up to be someone’s therapist.
⌛ Doom-scrolling social media. You hop on to "check one thing," and suddenly, you’re deep in a black hole of dancing dogs, home organization hacks you’ll never use, and a guy explaining why ancient civilizations knew more about marketing than we do.

So, how do you stop time from slipping away and actually use it wisely?
✦ Focus on what actually moves things forward. I know, easier said than done…especially if you're the designated kid chauffeur, part-time snack distributor, and unpaid household manager. But still, where you put your time matters.
✦ Done is better than perfect. If you’re tweaking the same thing for weeks, it’s time to let it go. Publish the thing. Move on.
✦ Not everything needs a meeting. Some things need a call. Some things need an email. And some things just need you to decide and be done with it.

At the end of the day, time is the one thing we can’t get back—so let’s spend it wisely (and maybe leave a little extra for coffee while it’s still hot).

When you’re so busy trying to go viral that you forget the point of content in the first place… 😂

Here’s the truth: Viral content is fun, but it doesn’t always make an impact. What really matters? Creating content that resonates with your ideal audience and builds real connections.

Stop chasing views and start creating content that means something. Because at the end of the day, 10,000 likes won’t change your business—but 10 loyal clients will. 💡

What’s your take? Drop a 🙌 in the comments if you’ve ever fallen into the “viral trap” (we’ve all been there).

#contentwithpurpose #stopchasingviral #marketingtips #authenticcontent #businessgrowth #socialmediamarketing #contentstrategy #marketingmeme

🚨 Not getting the clients you want? It’s not your skills — it’s your strategy.

Most service providers blend in because they can’t explain why clients should hire them over anyone else.

That’s why I created my Business Clarity SWOT Guide + Video — to help you find your strengths, fix what’s holding you back, and finally stand out like the expert you are.

💥 It’s not a freebie — it’s a full guide + walkthrough for just 28€.

👉 Grab it now — link in bio.

#swotanalysis #businessstrategy #entrepreneurtips #businessgrowth #smallbusinesstools

I get it—it’s easy to stick with what’s comfortable. But if what you’re doing isn’t working, it’s not because you’re not good enough. It’s because your strategy needs a refresh. 💡

The good news? You don’t have to figure it out alone.
Let’s shake things up together.

#businessgrowth #entrepreneurtips #marketingstrategy #switchitup #smallbiztips #socialmediamarketing

Posting consistently isn’t enough—trust is built in ways you might not expect. 🚨

Here’s the truth: If you’re missing even ONE key element, your content won’t convert.
💡 Want to know what REALLY works? Let’s break it down.

#businessgrowth #socialmediamarketing #contentstrategy #entrepreneurtips #marketingmistakes #buildtrust #2025marketing

Comment DAILY for more stories and tips!

——-

You know that moment when you realize your plans are totally flipped, and instead of a calm day, you’re speed-packing like a pro?

That’s me right now.

I thought I’d be sitting down tomorrow, writing you a perfectly composed email, but nope—I had to change my train ticket last minute.

Now, instead of arriving in Madrid at 5 p.m., I’ll be there at noon. Cue the suitcase shuffle.

It’s 8 p.m. as I write this, and I’ve just laid out everything I need. If only life were always this organized, right?

I don’t have a grand lesson or marketing wisdom today—just a reminder that life isn’t always smooth sailing.

Sometimes you pivot, pack up, and hope for the best (preferably with coffee waiting for you at the other end).

Wishing you a smooth weekend—or at least one with fewer packing dramas. I’ll see you on Monday!

Your content isn’t the problem—your message is.

Most business owners struggle to create content that actually connects. They post, but nothing happens. Or they don’t post at all because they don’t know what to say. Sound familiar?

That’s why I created How to Speak to Your Potential Clients—a guide to help you craft messaging that stands out, grabs attention, and actually converts.

Want to stop blending in and start attracting the right clients? Get your guide now! Comment SPEAK below, and I’ll send it your way. 👇

#contentmarketing #messagingstrategy #businessgrowthtips #marketingforentrepreneurs #attractclients

That moment when you land the dream client—you know, the one who actually values your work, doesn’t question your prices, and makes you feel like all the hard work was worth it. 🥹✨

Truth is, dream clients don’t just magically appear. You attract them by how you position yourself, the way you communicate your value, and the content you put out. So… are you making it easy for them to find you? 🤔

Tag a fellow business owner who gets it and tell me—what does your dream client look like?

#dreamclients #attractclients #marketingforbusinesses #clientmagnet #smallbusinesstips

I spill the tea in my emails—stuff I wouldn’t dare post anywhere else.

It’s like a secret club where you get my random musings, behind-the-scenes mishaps, exclusive freebies, and the kind of stories that make you snort-laugh.

You might not catch me dancing on Instagram ( honestly who cares, right?), but you’ll definitely catch my best stuff in your inbox ( this is what people really care about...the free strategies, ok and the gossip)

Comment DAILY to join V’s Daily 💌

#emailmarketing #marketingtips #growyourbusiness #smallbusinesstips #entrepreneurship

I snapped this picture backstage at the Philharmonie de Paris, one of the most talked-about architectural designs in the city (I personally love it, inside and out).

But it wasn’t the building that caught my attention—it was this image.

It reminded me of something so simple yet so powerful: music, like great marketing, doesn’t need to fit into one box. It can be enjoyed, interpreted, and felt in so many ways—by different people, at different times, with different approaches.

Classical music may not be everyone’s favorite (no judgment if you prefer pop or something with more bass), but it was the OG of all music, setting the foundation for everything that followed.

And that got me thinking: what if we approached marketing the same way? Here are three ways this idea can transform your marketing:

✦ Experiment with Your Approach
Just like music evolves into different styles, your words can take on new tones and formats. Try a conversational tone in your emails, a bold strategy on Instagram, or a heartfelt explanation on your website. Test out different ideas until you find what clicks with your people. And hey, if it doesn’t work the first time, think of it as your marketing remix.

✦ Connect with Your People
Music resonates differently with everyone. The same goes for your marketing. Are you speaking to the solo entrepreneur looking for quick solutions, or the small business owner searching for guidance? Adjust your words to truly connect with the right people…because nobody wants to feel like they’re at the wrong concert.

✦ Break the Rules
The best music (and marketing) isn’t about following all the rules. Push yourself to try something unexpected…a video series, a bold headline, or even sharing a personal story that feels a little vulnerable. That’s where real connection happens. And let’s be honest, the best music moments? They’re often improvised. Whether you’re crafting a symphony or writing your next Instagram post, remember: great things happen when you get creative, focus on your people, and let go of limits.

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Comment DAILY to receive the best marketing tips ✨

💸 Looking to diversify your income streams this year? Let’s talk opportunity.

Whether it’s selling templates, starting a membership, or sharing your expertise through coaching, there are so many ways to turn your knowledge into income. And the best part? It’s all about working smarter, not harder.

💡 Got another idea for service-based business owners? Drop it in the comments—I’d love to hear it!

#IncomeStreams #ServiceBasedBusiness #EntrepreneurLife #WorkSmarterNotHarder #CreativeIncomeIdeas

Comment DAILY for more of trips and adventures ✈️

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So, I didn’t go to Paris for the museums or to stand in long lines taking pictures of monuments.

I went to live the city, to feel it again.

It had been years since I was last there, and this time I wanted to wander the streets, revisit old favorites, and see what had changed.

You know, the important stuff—like whether my favorite escargot place in Saint-Germain-le-Pré was still serving the best buttery snails in town (spoiler: it is). I mean, who needs the Eiffel Tower when you have a plate of garlic-butter goodness?

But Paris wasn’t just about food (though let’s be honest, it was mostly about food). It was about being present.

I didn’t do the tourist thing…I didn’t even go inside Notre-Dame. Why? Because years ago, I had one of the most magical moments of my life there, listening to a live concert under its towering ceilings. I didn’t want to replace that memory. Some things are too good to mess with, right?

Spending time with my dad made it even better. We laughed, we talked about old times, and for a while, it felt like the rest of the world didn’t exist.

Those quiet moments of connection reminded me of why I love Paris—and why I went back. It wasn’t about doing more; it was about being more.

And you know what? That same idea applies to business. Sometimes we get so caught up in chasing the next big thing or doing all the things that we forget to focus on what actually matters.

The magic happens when we slow down, reconnect with what works, and give it our full attention. Like escargots, good marketing isn’t about quantity; it’s about quality (and maybe a little garlic).

So here’s my question to you: What can you slow down and reconnect with this week?

Maybe it’s revisiting an old idea, simplifying your strategy, or just taking a moment to breathe and enjoy the process. Whatever it is, make it count. And hey, if you ever find yourself in Paris, let me know. I’ll send you the name of that escargot place—it’s too good not to share.

#travel #paris #adventure2025 #enjoytheprocess #goodmarketing #marketing #lifetips #adayinthelife

Building relationships starts with the simplest steps—like networking right here in the comments. Let’s make this the year of authentic connections, meaningful conversations, and big opportunities. 🌟

💬 So, who are you, and what do you do? Share below—I’d love to hear from you (and maybe someone else reading this does too!)

#Networking2025 #AuthenticConnections #GrowTogether

🎄 It’s Christmas, and you know what that means—it’s time for a little break.

This season always reminds me to slow down, breathe, and soak in all the moments that truly matter. Whether you're spending time with loved ones or just taking a quiet moment for yourself, remember—it’s okay to pause.

Wishing you a holiday full of love, joy, and the peace you deserve. Let’s come back refreshed and ready to take on the new year! ✨

#MerryChristmas #ChristmasMagic #HolidaySpirit #ChristmasTime #JoyfulMoments #Christmas2024 #HolidayLove #TisTheSeason #HolidayMemories #GratefulHeart #NewYearReady

What a year this has been! ✨

Grateful for the good, the bad and the not so good.

How was your year?

#2024recap #endoftheyear #2025goals #newthingscoming #girlboss #freshstart #2025 #businessowner

Comment DAILY to read more of my stories☀️🍂
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I recently listened to these two powerhouse women in podcasting, and they said something so spot-on I had to share it with you today.

Here’s the gist: People don’t scroll back on your Instagram posts or reels from months ago.

Nope.

But when it comes to podcasts? Listeners dive deep into the archives. They binge the oldies, not just the latest.

Funny enough, it’s exactly what happens with my podcast, too. Most people aren’t rushing to the newest episode. Instead, they’re hitting up the back catalog, finding episodes that resonate with where they are right now.

And it got me thinking…

Podcasts are like those timeless gems—always there when someone needs them. But so is that little voice in your head. You know the one.

The voice that says, “You’ve got this,” or... “Why even bother?”

For some of us, that voice can feel like a weather report on repeat: cloudy, with a 100% chance of pessimism. I have a friend who’s got that dark cloud vibe down to an art. To be fair, he lives in a place where it rains more than it shines, so I get it.

But man, that little voice can do a number on you.

And one of last month’s episodes, The Self-Talk Mistake, dives right into that.

Because just like podcasts, your inner voice sticks around—and it’s what people (okay, YOU) keep coming back to. So, let’s make sure it’s saying the good stuff, not just replaying the same old negativity loop.

Take a listen to the episode when you’re ready for a fresh perspective. And if you’ve got a favorite episode (old or new), I’d love to know.

Here’s to tuning out the bad and turning up the good!

#PodcastTips #MindsetMatters #PersonalGrowthJourney #PositiveSelfTalk #PodcastListener #PodcastLife #InspirationDaily #ContentThatMatters #SelfImprovementTips #MotivationMoment #EntrepreneurMindset #SmallBusinessSupport #PodcastCommunity #PodcastHostLife

Because sometimes, all it takes is a little wisdom (and maybe a giggle) to turn your day around.

✨ Ready to feel better AND grow smarter? Join me for a dose of daily insight that’ll make you think, smile, and take action.

#mindset #dailyinspiration #marketingtips #entrepreneurmindset #entrepreneurjourney #personalgrowth #BrandingMomentum #worksmarter #mindsetshift #smallbusinessmarketing #digitalmarketing #brandingtips #growthhacking

When you realize your own words are sending clients running 😱... Yup, it happens to the best of us! Your messaging could be the difference between attracting dream clients or pushing them away.

💡 The good news? Once you know what’s wrong, you can fix it—and I’m here to help. 🎯

#marketingtips #brandbuilding #businessgrowthmindset #brandmessaging #entrepreneurship #marketingstrategy #smallbusinessmarketing #digitalmarketing #brandingtips #growthhacking #wicked #arianapopular

Can you believe it’s time for my 2024 recap?

This year has been a wild ride, and I just have to share all the ups and downs with you! Honestly, it feels like I’ve been on a non-stop adventure of growth and change.

So, here’s a little peek into my year:
📧 I switched things up big time, moving from those sporadic emails to sending out daily nuggets of wisdom. Who knew I had that much to say? 😂
🎉 Launched some exciting new products and freebies, including my absolute favorite—“From Words to Clients.” It’s been such a joy to see it come to life!
🎙️ The Branding Momentum podcast took off in a whole new direction this year. I took a chance on a fresh format, and guess what? It’s really resonating with everyone!
🧠 I spent a lot of time in deep reflection, making some changes that I can’t wait to share with you soon. Trust me, they’re going to be good!

But here’s the real deal: Progress is progress. Every little step forward (and even the messy pauses) has been part of my journey this year.

So, let’s take a moment to celebrate—not just the highlights but also how we’ve both moved our dreams forward this year… even if it was just an inch.

You know what? We did that! 💡

If you’ve been hustling hard in 2024, take a breath and give yourself a pat on the back for how far you’ve come!

Comment DAILY and follow me if you want to hear more of these recaps before the year ends

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