Your Website Isn’t Dead, But It’s No Longer the Star | Branding Momentum Podcast Episode
- Veronica Di Polo

- Jul 31
- 1 min read
MY WEBSITE | AUDIBLE | YOUTUBE | iHEART RADIO
Is having a website still worth it in 2025? AI search is replacing your homepage. Zero-click results, AI summaries, and feed-first discovery are changing how leads find you — and where they go next.
This episode breaks down:
why discovery happens off your website
how to get leads without relying on traffic
what modern service providers are doing to convert clients when the click never comes
and why your website needs to act like a conversion engine, not a personality hub.
If your website isn’t converting, or you’re wondering if you should update it — this is for you.
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