We Don’t Live in Social Media Anymore, It’s Interest Media Now | Branding Momentum Podcast Episode
- Veronica Di Polo
- Jul 31
- 2 min read
Updated: Sep 22
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You’re still posting for followers, but the algorithm isn’t showing your posts to them.
Because in 2025, we don’t live in social media anymore. We live in interest media.
That means your content is getting filtered through behavior patterns, not follower lists. The machine decides who sees what — based on what people click, stop, and search for.
And if your business content doesn’t signal a clear topic, it’s invisible.
In this episode, V breaks down:
✦ Why your posts aren’t reaching who they should
✦ How to build topic momentum that actually shows up
✦ The difference between reposting and signal stacking
✦ Why the algorithm rewards clear angles — not recycled content
✦ How to use trial Reels and first-impression platforms to get attention
Stop marketing like it’s 2018, start shaping the signals that get you seen now.
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Listen also Stop Chasing New Clients
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