People think marketing starts with a strategy. Mine started early, in events.
 

I was 15 when I first learned what pressure feels like in real time, the kind where you have to make chaos look like choreography. That became my normal. Events taught me speed, clarity, and how to lead when there’s no room for “let’s see how it goes.”

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From there, I built a career in marketing and operations across countries, leading teams and streamlining service environments where communication had to be clean, fast, and accurate. Later, in the events world, I moved from small activations to large productions with audiences over 10,000, where a tiny mistake becomes everyone’s problem.

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That’s where I learned something most marketing advice ignores: clarity is not a style choice. It’s a business skill.

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Then I moved into image consulting, working with VIP clients who wanted to look their best, but what I was really doing was helping them show who they were. It was never about clothes. It was about presence, confidence, and the energy you project before you even speak.

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Somewhere in those fittings and conversations, I realized I wasn’t just styling people. I was building personal brands before we started calling it that.

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How someone shows up, what they choose to say, and how clearly others understand it changes everything. Online and offline.

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That’s what I do now, through marketing.