Stop Saying You're Too Busy | Branding Momentum Podcast Episode

Veronica Di Polo
May 29
2 min read

MY WEBSITE | AUDIBLE | YOUTUBE | iHEART RADIO

We’ve all said it: “I’m too busy to post.” “Too busy to follow up.” But let’s be honest—you’re not too busy. You’re avoiding visibility.

You reply to clients at 11 p.m., scroll on Instagram during lunch, and rewatch your own Stories. It’s not about time. It’s about discomfort.

You’re Not Too Busy — You’re Hiding (And It’s Costing You Leads)

We’ve all done it: told ourselves we’re just too busy to post on social, to follow up with a past client, or to finally send that newsletter. But here’s the truth: you’re not too busy—you’re hiding.

You say you don’t have time, but you’re replying to clients at 11 p.m., scrolling on Instagram while hiding in the bathroom, or rewatching your own Stories five times hoping someone noticed. Been there, done that. But let’s be honest—it’s not about time. It’s about discomfort.

Because visibility? It’s not hard—but it is uncomfortable. Especially for service-based business owners. The real problem isn’t your schedule. It’s the stories you’re telling yourself about why you’re not showing up.

When you peel it back, "busy" often means:

I don’t know what to say
I’m afraid I’ll be ignored
I don’t want to annoy anyone

You’re not drowning in work. You’re drowning in hesitation. But clients don’t hire the most qualified—they hire the most visible. The ones who stay top of mind.

Being visible can be simple:

Send a DM
Post a quick Story
Reach out to a past client

It’s not about perfection. It’s about presence.

What do I do? I write one short email a day. Not because I have time—but because I want to stay top of mind. Visibility isn’t a strategy. It’s a practice.

So let this be your nudge: You’re not lazy. You’re not behind. But you are hiding.

And you don’t need more time. You need to show up!

Want continuous help showing up without overthinking it?Subscribe to my Substack. You’ll get daily emails, past strategies, podcast access, and more as we roll it all out: Sign up to Substack

One idea. Straight to the point. Every single day.

*If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don’t forget to leave a review on Apple Podcast

STAY CONNECTED & GET EXCLUSIVE CONTENT

Sign Up for V’s Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here
Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok.
Visit Veronica Di Polo’s Website: veronicadipolo.com to learn more about our services and ways to work together.