Your Freebie Isn’t Broken… Your Follow-Up Is | Branding Momentum Podcast Episode
- Veronica Di Polo
- May 16
- 2 min read
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So someone grabs your freebie… and then what?
If your entire follow-up strategy ends with “Here’s your PDF!” — it’s time for a serious upgrade.
In this week’s episode of the Branding Momentum Podcast, host Veronica Di Polo breaks down what really happens after someone joins your list — and why most service providers waste their warmest leads without even realizing it.
We’re talking about:
What to actually say after someone downloads your lead magnet
How to write email follow-ups that sound like you (not a template)
The 3 questions to ask before you pitch anything
Why nurture emails get ignored — and what to do instead
Forget the nine-part sequences and fancy automations. This episode is a must-listen for service-based business owners who want to create authentic, high-converting email flows without sounding robotic or salesy.
Because your freebie isn’t the end — it’s just the beginning.
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