You Don’t Sound Like You Anymore: How AI Made Everyone’s Voice the Same | Branding Momentum Podcast Episode
- Veronica Di Polo
- Oct 16
- 2 min read
You can teach someone how to dress better, sit properly, even speak elegantly - but if what they say doesn’t match the image, it still feels off.
The same thing is happening online.
AI made it easier than ever to write, but it also made everyone sound the same. So while your business has grown, your words are still stuck in 2020 — and that mismatch is what’s keeping you invisible.
In this episode of Branding Momentum, Veronica de Polo explains how over-polished, AI-generated language erases your edge, and how to sound like you again.
Here’s what we cover:
Why your words no longer match your growth (and how to fix it)
The hidden cost of “professional-sounding” language
How AI made everyone’s brand voice start blending together
A real client story that proves clarity beats perfection
The five-step process to realign your tone with who you are now
How to simplify your language without losing authority
Why your next client doesn’t need more polish — they need to feel you
If you’re a service-based business owner, consultant, or creative in Europe or beyond, this episode will help you rewrite your message so your words finally match who you are now.
👉 Hit follow so you don’t miss the next breakdown. And if you’re ready to make your words findable, you’ll want to listen all the way through.
I’m Veronica Di Polo, a marketing strategist based in Moraira, Spain, helping service-based business owners get leads with words that sell.
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The Real Reason You Feel Disconnected From Your Brand
It’s not that your copy is bad. It’s that it’s out of sync with who you’ve become. Your clients have evolved. Your offers have changed.
But your messaging? It’s describing an older version of you.
That’s why your content feels flat — you’re using the words of a past self to speak to a present audience.
The Over-Polished Problem
Perfection doesn’t sell anymore. Presence does.
We’ve all used AI or templates that make us sound “professional,” but the result is a flood of identical voices.
Too clean. Too safe. Too detached.
When everything sounds like it came from the same prompt, people stop believing it’s you.
Your clients can feel when your words are human, when they carry rhythm, warmth, and personality.
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