Stop Selling “Ongoing Support”, It’s Why People Cancel | Branding Momentum Podcast Episode

Veronica Di Polo
15 minutes ago
3 min read

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We've all been there, scrolling through bank statements in January, spotting subscriptions we forgot existed, and wondering "why am I still paying for this?" It's not always about the money. It's about the nagging feeling that we're wasting resources on something we barely use.

But here's the uncomfortable truth: your clients are doing the exact same thing with your services right now.

In this episode of Branding Momentum, we dive deep into the psychology of the "unsubscribe mode" and why service providers need to fundamentally rethink how they position their value. It's not about working harder or charging more, it's about becoming undeniably essential in your clients' eyes.

The Great Unsubscribe Wave of 2026

January isn't just the month of new beginnings, it's the month of ruthless cutting. After the holiday chaos settles, business owners start auditing everything.

They're asking one critical question about every service they pay for:

"Do I actually need this, or can I let it go?"

And if you sell services, you need to understand that you're not just competing with other agencies or consultants. You're competing with every single monthly expense in your client's life.

People Aren't Getting Cheaper, They're Getting Sharper

Let me be clear: This isn't about clients being broke or unwilling to invest in their business.

People are tired of paying for things they can't clearly explain.

The more information we have access to, the more discerning we become. Your clients aren't asking "Is this service good?" They're asking "Can I cut this along with the 10 other things I'm eliminating this week?"

Ready to Make Your Service Indispensable?

If you're a service provider who wants to position yourself as essential (not optional) in your clients' businesses, I can help.

Through my private consulting work, I work with entrepreneurs and service-based business owners to clarify their positioning, sharpen their messaging, and create offers that clients can't imagine living without.

This isn't about doing more work or adding more deliverables. It's about making what you already do impossible to ignore and impossible to cut.

My clients don't debate whether to keep working with me. They know exactly what breaks if I'm gone, and that's exactly what we'll build for your business too.

Learn more about private consulting

What Gets Canceled (Even When It's Good)

Services get axed when they sound like:

"Ongoing support"
"Strategic collaboration"
"We'll see what works"
"Custom solutions"
"Bespoke approach"
Undefined deliverables
Lots of meetings
Vague outcomes

These words create friction, and vague equals canceled when clients are in unsubscribe mode.

The Bottom Line

Your clients aren't deciding if you're good.

They're deciding if you're essential.

In 2026, "access" isn't enough. "Support" isn't enough. Being "available" isn't enough.

You need to be the line item they see and immediately think: "If I cut this, everything breaks."

That's not about being manipulative or creating false dependency. It's about delivering such clear, visible, tangible value that keeping you is the easiest decision they'll make all year.

👉 Hit follow so you don’t miss what’s next. If you’ve been consuming everything and moving nowhere, this episode of Branding Momentum will help you see why nothing’s broken and what needs to be removed instead.

I’m Veronica Di Polo, a marketing strategist based in Moraira, Spain, helping service-based business owners get leads with words that sell.

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