You can also listen to this blog here: 🎧 Simplify your Marketing & Sales
Each day as you embark on your work, ask yourself: "Is what I'm doing right now attracting my audience or selling them what they want?" 🤔
Chances are, a staggering 80% of your efforts have little to do with either of these crucial objectives. Let's simplify your strategy with what I call the TLC strategy:
T - Traffic L - Leads C - Customers
This strategy is all about attracting traffic, converting them into leads, and then selling them what they desire. It's straightforward, and that's how we like it. If you want to make it more complicated, well, you can, but I'll stick to simplicity. 🌟
Are you feeling like you're posting, sharing, and doing all the right things, but getting no traction? In such cases, the culprit is often your copy and messaging. It's not enough to post aimlessly; you need a strategy behind it. 📝
Just posting content won't magically make people open their wallets. The outdated belief that simply posting will bring in money doesn't cut it for most of us. It's not about reaching more people or churning out more content. It's often a copy problem - what you're saying to prompt the next step.
Teaching tips and how-tos isn't marketing; it doesn't move people closer to becoming leads. The essence of this game is getting people to say, "I'm an audience member, and I'm ready to buy." The secret ingredient here is your "ripple belief." It's this belief that creates the desire for what you offer.
Let's break it down with an example:
Imagine I'm offering a podcasting tip for those podcast enthusiasts out there. If you want to create a robust lead generation for your podcast, offer a freebie that complements your podcast's content. Now, here's the kicker: Last year, when we launched our Podcasting Course, it turned out to be one of our most successful launches ever.
Upon analyzing the source of our sales, we discovered that the majority came from our podcast. Why? Podcasts are a powerful tool to build a deep, intimate connection with your audience. Without this connection, how can you expect them to buy from you? It's your podcast that helps generate more sales.
So, which do you think created more desire: my podcasting tip or the ripple belief I just shared? 🎙️
Here's the kicker: I don't even have a podcasting course; it was entirely made up to prove a point. 🙊
When you create content focused solely on tips and tricks, you risk becoming just another voice in the crowd, another commodity. True thought leaders in any industry don't dwell on tutorials or how-tos. Transformation is the key, to setting your marketing apart and driving more leads and sales.
Visibility plays a significant role here. When you're more visible, you have a larger audience, more leads, and ultimately more sales. It's not just an opinion; it's an effective strategy.
Now, let's talk about the external and internal factors that drive people to buy from you. External factors are tangible elements - things people can touch, see, hear, taste, or smell. Internal factors are all about thoughts, emotions, and sensations.
To make it easy for you, focus on the external first and follow up with the internal. Make it specific, tangible, and niche down. This makes it easier for people to understand what you offer, and it's easier for them to say, "That's exactly what I want!"
For example, when people want to wake up excited, what they're excited about may vary. Entrepreneurs may be excited about building their businesses, while those wanting to lose weight are excited about feeling great and fitting into their clothes better. The key is to address the specific needs and desires of your audience.
Messaging is the most effective way to tap into their problems, address both external and internal aspects of the transformation you offer, and encourage them to take the next step.
It's been a pleasure sharing these insights with you today.
Until next time! 🚀 V
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