The Service Pro AI Chooses First: Where the Machine Gets Its Answers | Branding Momentum Podcast Episode
- Veronica Di Polo
- Sep 18
- 3 min read
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If you think your Instagram feed or polished website is where clients (or AI) discover you, think again.
When someone asks ChatGPT, Perplexity, or even Siri who to hire, the machine isn’t scrolling your reels or flipping through your homepage. Instead, AI is pulling from open, high-authority platforms like Reddit, Wikipedia, YouTube, and other publicly accessible spaces.
If your name isn’t living there, to AI, you simply don’t exist.
In this episode of Branding Momentum, Veronica de Polo breaks down why this matters for service-based business owners and what you can do to make sure you’re the one AI chooses first.
Why AI Trusts Reddit, Wikipedia, and YouTube
AI tools mirror the way humans search for information. That means they look for platforms where real people are asking questions and giving answers in everyday language.
Reddit: crowd credibility. When multiple people talk about the same solution, AI reads that as legitimacy.
Wikipedia: high authority. Even a small mention of your brand here carries weight.
YouTube: transcripts, captions, and descriptions get scanned. A single talking-head video answering a client’s question can make you discoverable.
Unlike social media feeds, these platforms are public, repeatable, and open. That makes them AI-friendly, and essential for your visibility.
What This Means for Small Business Owners
Posting consistently on Instagram or TikTok is not enough if you want AI to notice you.
If your competitors are getting named in Reddit threads, cited in blogs, or showing up in YouTube search results, they’re more likely to be recommended by AI tools when someone looks for your service.
This isn’t about hustling harder. It’s about putting your words where AI is already listening.
Practical Moves You Can Make Today
Here’s how you can start planting your business in the right places:
Join the conversation - Answer niche questions on Reddit, Quora, or Medium. Use your expertise to show up in threads where people are already searching.
Leverage YouTube transcripts - Record short videos answering common client questions. Optimize titles and descriptions so AI knows exactly what you’re talking about.
Collaborate outside your bubble - Guest on podcasts, contribute to blogs, or swap content with peers in your industry. Anywhere your name is mentioned publicly, AI can pick it up.
Think accessibility, not aesthetics - AI doesn’t care how “pretty” your feed looks. It cares about where your expertise lives in open, searchable spaces.
AI doesn’t hand people a menu of options. It usually offers one single recommendation.
That means the service pros who position themselves on public, AI-friendly platforms will be chosen, and everyone else will stay invisible, no matter how much they post.
So if you want AI to choose you, make sure your words and presence live where the machine is looking.
This post is just the start. In the full episode of Branding Momentum, I dig deeper into:
The platforms AI trusts most
How to use collaborations to boost your visibility
Why small businesses can win against bigger brands with smarter placement
Listen to the full episode ↓ and learn how to plant yourself where AI is actually listening!
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