The 7-Second Test: Why You’re Losing Clients Before They Even Find You | Branding Momentum Podcast Episode
- Veronica Di Polo
- Jun 27
- 1 min read
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You’re not losing clients because you’re bad — you’re losing them because they don’t get you fast enough.
In 2025, first impressions aren’t optional — they’re everything. You’ve got 7 seconds max to make people stop, understand what you do, and care enough to keep going.
In this episode, V breaks down how to pass the 7‑second test, the messaging mistakes that silently kill trust, and how to audit your brand like a client would — before they scroll past you for good.
If you’re tired of people landing on your profile or website and not taking action, this episode shows you how to fix what they see first — and make them want to stick around.
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