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2023 social media marketing trends how to stay ahead of the competition with Paula from Land it





Inside this episode you’ll know


✅What are the most significant marketing trends to watch out in February in terms of advertising, social media, and brand building?


1. AI-generated content is taking over (chatgpt, chatsonic, bard (google), bing with chatgpt)

  • While AI can’t replace originality, creativity, or thought leadership, we’ll likely be seeing a lot more of it in the coming years.

2. UGC creators shine

  • UGC creators will fill a gap in the market and lead to an increase in Nano creators monetizing on social — without the need to post on their own channels.

3. YouTube shorts taking off (monetization)

  • YouTube partner program: 1000 subs + either 4000 public watch hours in 12 months or 10M shorts views in the last 90 days

  • Fan funding

4. New era for logos

5. Pay Transparency Between Brands and Creators

  • Clara for Creators

  • Salary transparency street tiktok

6. Gated Content

  • Creators and brands seeking a deeper connection with their most-loyal followers

  • Creators wanting to “own” their content outside of always-changing social media platforms Creators looking to monetize with “exclusive content” for their biggest fans.

  • Using platforms like Substack, Buy me a coffee or Instagram Subscriptions

✅What new social media features are trending now?

  1. Instagram scheduling feature

  2. TikTok Pulse (creator marketplace - not very popular but promising)

  3. Expands Gifts for Reels Creators to All Creators in the US

  4. Paid verification ticks on IG (taking over a multimillion market)

  5. LinkedIn newsletter links for creator growth

✅What’s the 1 tip when it comes to branding to help business owners grow?


You can find Paula from Land It here:


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Website: http://bit.ly/334JIL6

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CHECK OUT MY PODCAST - Branding Momentum

🎧 Apple Podcast https://apple.co/2UFbOvG

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(V) Veronica Di Polo was born in Caracas, Venezuela raised in Europe, now lives and runs her business in the beautiful coastal Mediterranean town of Moraira.

 

For more than + 15 years V has strengthen her expertise to help teach visible service entrepreneurs how to build and promote their business with clear marketing and messaging through courses and trainings like her signature program Visibility On Social Selling, other programs like Nail your Messaging or The Netflix Effect Website , as well as many other business-building trainings inside of V’s abundant Freebie library.

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