top of page

Enrich your mind. Design your path. Build your goals.


2023 social media marketing trends how to stay ahead of the competition with Paula from Land it

Inside this episode you’ll know

✅What are the most significant marketing trends to watch out in February in terms of advertising, social media, and brand building?

1. AI-generated content is taking over (chatgpt, chatsonic, bard (google), bing with chatgpt)

  • While AI can’t replace originality, creativity, or thought leadership, we’ll likely be seeing a lot more of it in the coming years.

2. UGC creators shine

  • UGC creators will fill a gap in the market and lead to an increase in Nano creators monetizing on social — without the need to post on their own channels.

3. YouTube shorts taking off (monetization)

  • YouTube partner program: 1000 subs + either 4000 public watch hours in 12 months or 10M shorts views in the last 90 days

  • Fan funding

4. New era for logos

5. Pay Transparency Between Brands and Creators

  • Clara for Creators

  • Salary transparency street tiktok

6. Gated Content

  • Creators and brands seeking a deeper connection with their most-loyal followers

  • Creators wanting to “own” their content outside of always-changing social media platforms Creators looking to monetize with “exclusive content” for their biggest fans.

  • Using platforms like Substack, Buy me a coffee or Instagram Subscriptions

✅What new social media features are trending now?

  1. Instagram scheduling feature

  2. TikTok Pulse (creator marketplace - not very popular but promising)

  3. Expands Gifts for Reels Creators to All Creators in the US

  4. Paid verification ticks on IG (taking over a multimillion market)

  5. LinkedIn newsletter links for creator growth

✅What’s the 1 tip when it comes to branding to help business owners grow?

You can find Paula from Land It here:



⚡️💻 The ultimate Goal Planner

⚡️💻 The Growth Mindset cheat sheet

⚡️💻 11 Ways to Make More Money ⚡️💻 #1 Reason Why Clients aren't Buying

⚡️💻 The Netflix Effect Website _____________________

⬇️ More stuff you should check out ⬇️

⚡️💻 Visibility Revolution Blueprint

⚡️💻 Roadmap to valuable selling _____________________










CHECK OUT MY PODCAST - Branding Momentum

🎧 Apple Podcast

🎧 Google Play

🎧 Spotify


(V) Veronica Di Polo was born in Caracas, Venezuela raised in Europe, now lives and runs her business in the beautiful coastal Mediterranean town of Moraira.


For more than + 15 years V has strengthen her expertise to help teach visible service entrepreneurs how to build and promote their business with clear marketing and messaging through courses and trainings like her signature program Visibility On Social Selling, other programs like Nail your Messaging or The Netflix Effect Website , as well as many other business-building trainings inside of V’s abundant Freebie library.

veronica di polo marketing and messaging expert_edited.png

Who's behind V's mind?

My done for you Guides

Want to transform your know-how into your secret weapon to leverage your biz & life? Here are some of my free guides and trainings that will help you no matter what your goals are.

Peeking into your inbox weekly with what's new, it's as if I'm whispering into your ear the best kept secrets, (but a lot less awkward) with strategies, and content created with Y-O-U in mind. Plus my emails are short and valuable & because no one likes getting junk mail that's long and boring, am I right?

v'insider weekly emails.png
bottom of page