2023 social media marketing trends how to stay ahead of the competition with Paula from Land it

This week we’re starting a NEW SERIES called 2023 social media marketing trends how to stay ahead of the competition (February) with Paula from Land it!

Inside this episode you’ll know

✅What are the most significant marketing trends to watch out in February in terms of advertising, social media, and brand building?

1. AI-generated content is taking over (chatgpt, chatsonic, bard (google), bing with chatgpt)

While AI can’t replace originality, creativity, or thought leadership, we’ll likely be seeing a lot more of it in the coming years.

2. UGC creators shine

UGC creators will fill a gap in the market and lead to an increase in Nano creators monetizing on social — without the need to post on their own channels.

3. YouTube shorts taking off (monetization)

YouTube partner program: 1000 subs + either 4000 public watch hours in 12 months or 10M shorts views in the last 90 days
Fan funding

4. New era for logos

5. Pay Transparency Between Brands and Creators

Clara for Creators
Salary transparency street tiktok

6. Gated Content

Creators and brands seeking a deeper connection with their most-loyal followers
Creators wanting to “own” their content outside of always-changing social media platforms Creators looking to monetize with “exclusive content” for their biggest fans.
Using platforms like Substack, Buy me a coffee or Instagram Subscriptions

✅What new social media features are trending now?

Instagram scheduling feature
TikTok Pulse (creator marketplace - not very popular but promising)
Expands Gifts for Reels Creators to All Creators in the US
Paid verification ticks on IG (taking over a multimillion market)
LinkedIn newsletter links for creator growth

✅What’s the 1 tip when it comes to branding to help business owners grow?

You can find Paula from Land It here:

website: https://lnkd.in/dcSA_nEH

Instagram: https://lnkd.in/diWtFVXj

portfolio: https://landitagency.es/

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